Ads module · lead target proposalScreen listLT01 · Setup 3: lead targetNeeds backend workLead target and autopilot 1/8 Prev Next
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← First check

Set your lead target

Tell us how many leads you want each month. We work out the budget, the platforms and the ads, and keep adjusting them to hit it.

  1. ✓

    Connect

    Google Ads and Meta Ads

  2. ✓

    First check

    Usually under a minute

  3. 3

    Lead target

    What you want each month

  4. 4

    Tracking

    What counts as a lead

  5. 5

    Plan and autopilot

    Where the money goes

What should the ads bring in?

One kind of result per account

Your monthly target

theStacc plans backwards from this
Leads you want each month
Calls and bookings combined. We plan the platforms and the ads around this number.
Average value of a new patient
₹
What a new patient spends in their first year.
Leads per new patient
1 in
About 1 in this many calls or bookings becomes a patient.

Spending limit

Monthly cap across all platforms
₹
The most your ads may spend in a calendar month. Autopilot can never go over it.
How the target and the cap work together

We spend only what the target needs. If the target needs more than the cap, we tell you before anything runs and you choose.

Save and continueNext: tracking, then your plan.

What it will take

Updates as you type
Reachable
Expected cost per lead
₹1,300 to ₹1,700
Google Search, dental clinics in Pune, from Keyword Planner and similar accounts. Your own numbers replace this after 30 days.
Budget the target needs
₹60,000 / month
40 leads × about ₹1,500. Half of your ₹1,20,000 cap.
Break-even cost per lead
₹2,000
Value × your 50% margin ÷ leads per patient. Above this, a lead loses money.
What 40 leads should become
About 13 new patients
Worth about ₹1,56,000 in first-year visits.

Reachable within your cap, with room to spare. The next step shows which platforms and how many ads.

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