Ads module · lead target proposalScreen listLT03 · Setup 5: the planNeeds backend workLead target and autopilot 3/8 Prev Next
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Your plan for 40 leads a month

Built from your target, your cap, what each platform costs in Pune and what each platform allows for clinics.

  1. ✓

    Connect

    Google Ads and Meta Ads

  2. ✓

    First check

    Usually under a minute

  3. ✓

    Lead target

    What you want each month

  4. ✓

    Tracking

    What counts as a lead

  5. 5

    Plan and autopilot

    Where the money goes

Where the money goes

Ad spend stays in your own accounts
PlatformThis monthWhy

Google Search

Start here

₹60,000

People in Pune searching for a dentist right now. Cheapest leads for clinics. 3 themes × 2 ads = 6 ads: check-ups and cleaning, root canal, teeth whitening.

Meta Ads

Unlocks later

₹0

Added once Google brings in about 30 bookings a month, so Google can learn first. Splitting ₹60,000 two ways now would leave both platforms short of data.

Microsoft Ads

Not worth it

₹0

Too few dental searches in Pune to matter.

AppLovin

Not allowed

₹0

AppLovin's ad policy does not accept ads for healthcare facilities. We check this for every business and industry.

TikTok

Coming soon

₹0

Connector not built yet.

How the plan changes

Autopilot moves to the next stage only when the numbers say so
Month 1

Google Search only

Learn what a lead really costs. No big changes for 2 to 4 weeks.

When Google reaches about 30 bookings a month

Test Meta with about 20%

Needs your approval. Uses your Library photos and a 30-second video.

After that

Budget follows the cheaper real lead

Up to 20% a week moves to whichever platform is bringing leads that turn into patients.

Approve plan and set autopilotChange target

Plan in one line

Target
40 leads / month
About 13 new patients.
Spend
₹60,000 of ₹1,20,000
₹60,000 of headroom, used only if you raise the target.
Ads
6 on 1 platform
Written only from facts you approved, then checked against dental advertising rules.

Every campaign is created paused. Turning it on is its own approval.

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