Ads module · lead target proposalScreen listLT04 · Setup 5: autopilot rulesNeeds backend workLead target and autopilot 4/8 Prev Next
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← Your plan

How much should autopilot do?

Autopilot works toward your 40 leads a month. Pick what it can do alone and what needs you.

Autopilot does this on its own

You get a note in History, with undo for 30 days

Move up to 20% of the budget a week between campaigns and platforms

Only toward the one bringing cheaper real leads, measured from your calls and bookings, not what the platforms report.

Pause an ad that Google or Meta rejected, or one that clearly loses

Clearly loses means 2× your target cost per lead spent with no lead.

Swap in fresh ads when the current ones wear out

New ads are written only from facts you approved and checked against dental rules first.

Add search terms people used that are not about dentistry as negatives

For example "dental college admission".

Autopilot asks you first

One tap in the app or on your phone; it waits 3 days, then drops it

Spend more this month than the plan

Even if it stays under your cap.

Start or stop a platform

For example, start testing Meta once Google has enough bookings.

Change the target, the type of result or the locations

Turn on a new campaign

Always its own approval, as today.

Autopilot never does this

Enforced in code, not left to the AI

Spend above your ₹1,20,000 monthly cap

Change a campaign while the platform is still learning

Changes wait until learning ends, 2 to 4 weeks after a big change.

Judge a campaign on less than 2 weeks or 2× target cost per lead of spend

Make claims you have not approved

Limits

Most budget moved in one week
%
Bigger moves restart platform learning.
Checks
Acts at most once a week per campaign.
Approvals go to
Owner. Editors can approve too.
Turn on autopilotNot now, suggest only

Why limits matter

Checks daily, acts rarely
About 1 change a week
Every change makes Google and Meta relearn. Small, slow moves beat constant tweaking.
Real leads only
Calls + bookings
Platforms count the same lead twice and Meta forms attract junk. We count yours once.

You can pause autopilot at any time. Campaigns keep running as they are.

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