Your plan for 600 orders a month
Same screen for a different business: an online store in the US. The platforms change because the industry, country and volume change.
Where the money goes
Ad spend stays in your own accountsGoogle Shopping and Search
Start here$9,000
Shoppers already searching for your products. Product feed from Shopify, 4 product groups.
Meta Ads
Running$7,000
Already has 600+ purchases a month, so it learns well. 3 ad sets × 4 creatives, 2 of them videos.
AppLovin
Ready in month 3$0 → $2,500
Allowed for online stores in the US. Needs about 10 purchases a day and 30 to 60 second videos. You have 4 videos; we make 8 more from your Library before testing.
TikTok
Coming soon$0
Connector not built yet.
Microsoft Ads
Later$0
Worth a small Shopping test once Google is stable.
How the plan changes
Autopilot moves to the next stage only when the numbers say soGoogle + Meta
Budget follows the cheaper real order, up to 20% a week.
Test AppLovin with about 12%
Needs your approval. 12 videos plus AppLovin end cards.
Keep it only if it adds orders
Compared against the weeks without it, not AppLovin's own report.